Wednesday, January 1, 2020
The Impact of Digital Technology on the Film Industry Essay
The Impact of Digital Technology on the Film Industry The purpose of this research assignment is to put forward a convincing argument in how digital technology in the last four years have completely revolutionised the whole film industry. This thesis will attempt to focus on the main disciplines of film making and the impact that technology has had on each area. Firstly, this article will look at recent changes in the pre-production area of film making followed by what new equipment and storage facilities are being used during film production. Next is arguable the biggest transformation in the film industry as a result of technology, namely the post production stage. New methods of film distribution are explored followed by theâ⬠¦show more contentâ⬠¦The most significant impact of technology within the industry has arguable occurred in the post production area of film making. Nowadays hand edited films are nearly non-existent as a result of the birth of non-linear technology created by Avid. This process involves taking th e film and putting it together in a virtual environment where both the director and editor view the output on a screen (Culkin Randle 2003, p.8). Films are not only created in digital today, but the whole process has been digitalized, from the distribution all the way down to the projection of films to audiences. However, the lack of standards and commercial agreements between distributors and exhibitors has slowed down the conversion to digital technologies. For example, only 170 cinemas around the world have converted to what is known as high-end digital (Culkin Randle 2003, p.9). Profit margins for movie studios are reported to be decreasing. However, new breakthroughs in digital production and distribution will help counter the declining profit margins. Satellite delivery of feature films to cinemas have recently made its debut and reports indicate that upon full implementation of using this method of film distribution can save the film industry in excess of US$700 million per annum (Markman Vega 2001, p. 1). A major obstacle facing the film industry at late is that technology has also provided a way for the piracy of copyrighted material to becomeShow MoreRelatedThe Impact Of Digital Technology On The Film Industry1966 Words à |à 8 PagesThe Impact of Digital Technology on the Film Industry ââ¬Å"Lights, camera, action!â⬠, the director shouts at the beginning of a scene. Over the past decade, digital technology has changed the way we see films. From animations to documentaries, in today s age the digital world has started to change how movies are created and produced today. For example, Star Wars was the first to use computer generated special effects while Disney s Tron in 1982 was the first movie to use high resolution imagery. 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Management Challenges that led to the Failure of Kodak I. Introduction TheRead MoreThe Typical and Traditional Form of Marketing a Film Towards an Audience803 Words à |à 3 PagesFilm companies have excelled in how well they can and are able to distribute and market their films and this is because of the introduction of new technologies. These technologies include: Official websites and blog sites, press and public previews, online competitions, phone apps and social networking sites. The typical and traditional form of marketing a film towards an audience would be in the form of film posters and trailers but as technologies have advanced so has marketing methods. For exampleRead MoreDigital Convergence Impact On The Film Industry1410 Words à |à 6 Pagesshort periods of time because of digital convergence. Just in the past decades it has become much more advanced and useful for people all around the world. There has been an extreme advance in media technology, especially that used in film industry. This includes the creation of analog-to-digital co nverters, technology convergence, and the changes in the media industry and audiences. In this article, I will analysis how digital convergence impact on the film industry structure, forms of consumptionRead MoreImpact Of Digital Media On Cinema1690 Words à |à 7 PagesFoster 2011). These changes can be observed through the ways films are promoted and exhibited have also been affected by the use of digital media. The following sections will provide a detail analysis of these changes. Tryon (2009) examines the transformation of cinema to the digital form. The proliferation of new portable technologies sparked the debates about the changes in the film industry. On the one hand, there are concerns that digital media and home entertainment systems threaten the futureRead MoreCase of Movie Industry1106 Words à |à 5 Pagesthe movie industry? What problems have these forces created? What changes have these problems caused the movie televisions studios to make? Some competitive forces have challenged the movie industry such as ââ¬â â⬠¢ Treats of new entrants â⬠¢ Substitute Products or services â⬠¢ Increasing bargaining power of customers â⬠¢ Increasing bargaining power of suppliers â⬠¢ Rivalry among existing competitors Those are the major forces that have challenged these industry and these
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